A Bit of History
ABTEC MD Ashley Burrell has been in car audio for over 30 years. Ashley reckons its boring. His brother and a couple of mates reckons it might interest those in the business. So if your one of those and you’re interested, read on.
Here's where Ashley started in 1982, in Aussie. Precision Installations doesn't exist any longer. Any wonder with 80% discounts.
This magazine is still published. Cunning Aussies didn’t put a date on the cover but we found inside it was printed sometime in 1988.
We also found an article by the owner of Precision Installations, Don Norris, who was a clever bloke and something of a respected part-time journalist on the subject. Here’s Don’s article on installing a sound system and who is the installer??? Why, it’s young Ashley Burrell. Note the hair, the shorts and a pair of legs that would make a flamingo blush.
His sales talent was noted by JVC who hired him as sales manager in 1991. here's some Aussie retail of the times: shop fronts; some mad idea about a sale starting at midnight that worked!; theback end of some tank where the sheilas sat while the boys were shopping for bass.
After the legs were exposed Ashley had only one place to go – New Zealand.
Here he set up Abtec. The first company car was pure used Datsun with modest modifications. The second was an Escort. The third pales alongside the boss and his bro (Darryl Burrell).
Leap forward over 30 years to 2012 - the showroom in Hutt City.
Now in 2013 - Visit our new showroom in Petone.